Where excellence feels personal
Two multifamily powerhouses combining their best to create Elliron Residential.
Melissa Oliver
CEO & Co-Founder
Melissa Oliver brings 20+ years of multifamily leadership, driving operational excellence and building high-performing teams that treat every community like their own. Her portfolio spans Class A, high-rise, student housing, build-to-rent, and tax-credit communities nationwide, earning honors including Property of the Year and Manager of the Year. She founded Elliron Residential with a vision to elevate property management through strong culture, operational clarity, and long-term partnership. Her leadership focuses on disciplined execution, accountability, and creating environments where teams and communities thrive.
Laurie Lyons
CSO & Co-Founder
Laurie Lyons brings nearly 30 years of multifamily leadership, guiding strategic growth and national expansion with clarity and vision. Her experience spans multifamily, student housing, active adult, affordable housing, and build-to-rent communities nationwide, supporting sustainable performance and long-term partner value. She works closely with leadership to shape growth strategies, strengthen operational alignment, and position Elliron Residential for continued expansion. Her approach blends industry insight with disciplined strategy to support lasting organizational success.
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Cynthia Benavidez
VP of Operations
With over 25 years of multifamily housing experience, Cynthia Benavidez is a proven operations leader known for strengthening team performance and driving asset success across diverse Texas markets. Her background spans regional management, senior operations leadership, and new-construction oversight, bringing expertise across the full property lifecycle. Cynthia’s leadership combines operational discipline with a people-first approach focused on accountability, mentorship, and resident experience. She is recognized for building strong teams and implementing strategies that support long-term property performance and operational integrity.
Krystal Wells
Regional
Manager
Krystal Wells brings nearly 20 years of multifamily experience across Texas markets, specializing in property operations and asset performance. As Regional Property Manager at Elliron Residential, she leads high-performing teams and drives strategies that strengthen occupancy, financial performance, and long-term asset value.
Keri Hall
Director
of Marketing
Keri Hall brings 13 years of multifamily experience, combining onsite leadership and corporate marketing expertise. As Director of Marketing for Elliron Residential, she drives strategic initiatives that increase occupancy, strengthen retention, and align brand strategy with operational performance.
Kathleen Velasquez
Training & Development
Manager
Kathleen Velasquez brings over a decade of multifamily experience across onsite and corporate operations. As Training and Development Manager at Elliron Residential, she leads learning initiatives and systems that strengthen team performance and ensure teams have the tools to operate efficiently.
Melissa Oliver
CEO & Co-Founder
Melissa Oliver brings 20+ years of multifamily leadership, driving operational excellence and building high-performing teams that treat every community like their own. Her portfolio spans Class A, high-rise, student housing, build-to-rent, and tax-credit communities nationwide, earning honors including Property of the Year and Manager of the Year. She founded Elliron Residential with a vision to elevate property management through strong culture, operational clarity, and long-term partnership. Her leadership focuses on disciplined execution, accountability, and creating environments where teams and communities thrive.
Laurie Lyons
CSO & Co-Founder
Laurie Lyons brings nearly 30 years of multifamily leadership, guiding strategic growth and national expansion with clarity and vision. Her experience spans multifamily, student housing, active adult, affordable housing, and build-to-rent communities nationwide, supporting sustainable performance and long-term partner value. She works closely with leadership to shape growth strategies, strengthen operational alignment, and position Elliron Residential for continued expansion. Her approach blends industry insight with disciplined strategy to support lasting organizational success.
Keri Hall
Director
of Marketing
Keri Hall brings 13 years of multifamily experience, combining onsite leadership and corporate marketing expertise. As Director of Marketing for Elliron Residential, she drives strategic initiatives that increase occupancy, strengthen retention, and align brand strategy with operational performance.
Krystal Wells
Regional Manager
Krystal Wells brings nearly 20 years of multifamily experience across Texas markets, specializing in property operations and asset performance. As Regional Property Manager at Elliron Residential, she leads high-performing teams and drives strategies that strengthen occupancy, financial performance, and long-term asset value.
Cynthia Benavidez
VP of Operations
Cynthia Benavidez brings more than 25 years of multifamily experience across Texas markets, including regional operations and new construction lease-ups. As Regional Manager at Elliron Residential, she leads teams and drives strategies that strengthen occupancy, financial performance, and long-term asset value.
Marina Cantu
Resident Experience Director
Marina Cantu brings over 12 years of multifamily experience spanning onsite leadership and corporate leasing strategy. As Director of Resident Experience at Elliron Residential, she leads initiatives that strengthen leasing performance, develop high-performing teams, and drive sustainable occupancy growth.
Amy Gentile
Portfolio Operations Manager
Amy Gentile brings more than 21 years of multifamily experience across San Antonio, with a background spanning leasing to senior operations leadership. She has led performance across financials, resident retention, compliance, and team development. As Portfolio Operations Manager at Elliron Residential, she leads property transitions and standardization to support operational excellence.
Gabriella Villarreal
Head of Culture
& Wellness
Gabriella Villarreal leads Culture and Wellness at Elliron Residential, strengthening people operations and building engaged, high-performing teams. She oversees the employee lifecycle from recruiting and onboarding to compliance and leadership development, aligning culture with long-term organizational performance.
Gabriella Villarreal
Head of Culture
& Wellness
Gabriella Villarreal leads Culture and Wellness at Elliron Residential, strengthening people operations and building engaged, high-performing teams. She oversees the employee lifecycle from recruiting and onboarding to compliance and leadership development, aligning culture with long-term organizational performance.
Amy Gentile
Portfolio Operations Manager
Amy Gentile brings more than 21 years of multifamily experience across San Antonio, with a background spanning leasing to senior operations leadership. She has led performance across financials, resident retention, compliance, and team development. As Portfolio Operations Manager at Elliron Residential, she leads property transitions and standardization to support operational excellence.
Marina
Cantu
Resident
Experience
Director
Marina Cantu brings over 12 years of multifamily experience spanning onsite leadership and corporate leasing strategy. As Director of Resident Experience at Elliron Residential, she leads initiatives that strengthen leasing performance, develop high-performing teams, and drive sustainable occupancy growth.
Gabriella Villarreal
Head of Culture & Wellness
Gabriella Villarreal leads Culture and Wellness at Elliron Residential, strengthening people operations and building engaged, high-performing teams. She oversees the employee lifecycle from recruiting and onboarding to compliance and leadership development, aligning culture with long-term organizational performance.
Gabriella Villarreal
Head of Culture & Wellness
Gabriella Villarreal leads Culture and Wellness at Elliron Residential, strengthening people operations and building engaged, high-performing teams. She oversees the employee lifecycle from recruiting and onboarding to compliance and leadership development, aligning culture with long-term organizational performance.
Gabriella Villarreal
Head of Culture
& Wellness
Gabriella Villarreal leads Culture and Wellness at Elliron Residential, strengthening people operations and building engaged, high-performing teams. She oversees the employee lifecycle from recruiting and onboarding to compliance and leadership development, aligning culture with long-term organizational performance.
Krystal
Wells
Regional
Manager
Krystal Wells brings nearly 20 years of multifamily experience across Texas markets, specializing in property operations and asset performance. As Regional Property Manager at Elliron Residential, she leads high-performing teams and drives strategies that strengthen occupancy, financial performance, and long-term asset value.
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Cynthia Benavidez
Vice President of Operations
Cynthia Benavidez brings over 25 years of multifamily housing experience as an operations leader driving team performance and asset success. Her background spans regional management, senior operations leadership, and new construction, with expertise across the full property lifecycle. She is known for a people-first leadership style focused on accountability, mentorship, and strategies that support long-term performance and operational integrity.
Kathleen Velasquez
Training & Development Manager
Kathleen Velasquez brings over a decade of multifamily experience across onsite and corporate operations. As Training and Development Manager, she leads learning initiatives and systems that strengthen team performance and ensure teams have the tools to operate efficiently.
Keri
Hall
Director
of Marketing
Keri Hall brings 13 years of multifamily experience, combining onsite leadership and corporate marketing expertise. As Director of Marketing for Elliron Residential, she drives strategic initiatives that increase occupancy, strengthen retention, and align brand strategy with operational performance.
Krystal Wells
Regional Manager
Krystal Wells brings nearly 20 years of multifamily experience across Texas markets, specializing in property operations and asset performance. As Regional Property Manager at Elliron Residential, she leads high-performing teams and drives strategies that strengthen occupancy, financial performance, and long-term asset value.
Cynthia Benavidez
VP of Operations
With over 25 years of multifamily housing experience, Cynthia Benavidez is a proven operations leader known for strengthening team performance and driving asset success across diverse Texas markets. Her background spans regional management, senior operations leadership, and new-construction oversight, bringing expertise across the full property lifecycle. Cynthia’s leadership combines operational discipline with a people-first approach focused on accountability, mentorship, and resident experience. She is recognized for building strong teams and implementing strategies that support long-term property performance and operational integrity.
Kathleen Velasquez
Training & Development Manager
Kathleen Velasquez brings over a decade of multifamily experience across onsite and corporate operations. As Training and Development Manager at Elliron Residential, she leads learning initiatives and systems that strengthen team performance and ensure teams have the tools to operate efficiently.
Keri Hall
Director of Marketing
Keri Hall brings 13 years of multifamily experience, combining onsite leadership and corporate marketing expertise. As Director of Marketing for Elliron Residential, she drives strategic initiatives that increase occupancy, strengthen retention, and align brand strategy with operational performance.
Amy Gentile
Portfolio Operations Manager
Amy Gentile brings more than 21 years of multifamily experience across San Antonio, with a background spanning leasing to senior operations leadership. She has led performance across financials, resident retention, compliance, and team development. As Portfolio Operations Manager at Elliron Residential, she leads property transitions and standardization to support operational excellence.
Marina Cantu
Resident Experience Director
Marina Cantu brings over 12 years of multifamily experience spanning onsite leadership and corporate leasing strategy. As Director of Resident Experience at Elliron Residential, she leads initiatives that strengthen leasing performance, develop high-performing teams, and drive sustainable occupancy growth.
Melissa Oliver brings 20+ years of multifamily leadership, driving operational excellence and building high-performing teams that treat every community like their own. Her portfolio spans Class A, high-rise, student housing, build-to-rent, and tax-credit communities nationwide, earning honors including Property of the Year and Manager of the Year. She founded Elliron Residential with a vision to elevate property management through strong culture, operational clarity, and long-term partnership. Her leadership focuses on disciplined execution, accountability, and creating environments where teams and communities thrive.
Melissa Oliver
CEO & Co-Founder
Laurie Lyons brings nearly 30 years of multifamily leadership, guiding strategic growth and national expansion with clarity and vision. Her experience spans multifamily, student housing, active adult, affordable housing, and build-to-rent communities nationwide, supporting sustainable performance and long-term partner value. She works closely with leadership to shape growth strategies, strengthen operational alignment, and position Elliron Residential for continued expansion. Her approach blends industry insight with disciplined strategy to support lasting organizational success.
Laurie Lyons
CSO & Co-Founder
