Where excellence feels personal
Two multifamily powerhouses combining their best to create Elliron Residential.
Melissa Oliver
CEO & Co-Founder
Melissa Oliver brings 20+ years of multifamily leadership, driving operational excellence and building high-performing teams that treat every community like their own. Her portfolio spans Class A, high-rise, student housing, build-to-rent, and tax-credit communities nationwide, earning honors including Property of the Year and Manager of the Year. She founded Elliron Residential with a vision to elevate property management through strong culture, operational clarity, and long-term partnership. Her leadership focuses on disciplined execution, accountability, and creating environments where teams and communities thrive.
Laurie Lyons
CSO & Co-Founder
Laurie Lyons brings nearly 30 years of multifamily leadership, guiding strategic growth and national expansion with clarity and vision. Her experience spans multifamily, student housing, active adult, affordable housing, and build-to-rent communities nationwide, supporting sustainable performance and long-term partner value. She works closely with leadership to shape growth strategies, strengthen operational alignment, and position Elliron Residential for continued expansion. Her approach blends industry insight with disciplined strategy to support lasting organizational success.
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Cynthia Benavidez
Vice President
of Operations
Cynthia Benavidez brings more than 25 years of multifamily experience across Texas markets, including regional operations and new construction lease-ups. As Senior Regional Manager at Elliron Residential, she leads teams and drives strategies that strengthen occupancy, financial performance, and long-term asset value.
Krystal Wells
Regional Manager
Krystal Wells brings nearly 20 years of multifamily experience across Texas markets, specializing in property operations and asset performance. As Regional Property Manager at Elliron Residential, she leads high-performing teams and drives strategies that strengthen occupancy, financial performance, and long-term asset value.
Keri Hall
Director of Marketing
Keri Hall brings 13 years of multifamily experience, combining onsite leadership and corporate marketing expertise. As Director of Marketing for Elliron Residential, she drives strategic initiatives that increase occupancy, strengthen retention, and align brand strategy with operational performance.
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Cynthia Benavidez
Vice President
of Operations
Cynthia Benavidez brings more than 25 years of multifamily experience across Texas markets, including regional operations and new construction lease-ups. As Regional Manager at Elliron Residential, she leads teams and drives strategies that strengthen occupancy, financial performance, and long-term asset value.
Krystal Wells
Regional Manager
Krystal Wells brings nearly 20 years of multifamily experience across Texas markets, specializing in property operations and asset performance. As Regional Property Manager at Elliron Residential, she leads high-performing teams and drives strategies that strengthen occupancy, financial performance, and long-term asset value.
Kathleen Velasquez
Training & Development Manager
Kathleen Velasquez brings over a decade of multifamily experience across onsite and corporate operations. As Training and Development Manager at Elliron Residential, she leads learning initiatives and systems that strengthen team performance and ensure teams have the tools to operate efficiently.
Marina Cantu
Resident Experience Director
Marina Cantu brings over 12 years of multifamily experience spanning onsite leadership and corporate leasing strategy. As Director of Resident Experience at Elliron Residential, she leads initiatives that strengthen leasing performance, develop high-performing teams, and drive sustainable occupancy growth.
Gabriella Villarreal
Head of Culture
& Wellness
Gabriella Villarreal leads Culture and Wellness at Elliron Residential, strengthening people operations and building engaged, high-performing teams. She oversees the employee lifecycle from recruiting and onboarding to compliance and leadership development, aligning culture with long-term organizational performance.
Gabriella Villarreal
Head of Culture & Wellness
Gabriella Villarreal leads Culture and Wellness at Elliron Residential, strengthening people operations and building engaged, high-performing teams. She oversees the employee lifecycle from recruiting and onboarding to compliance and leadership development, aligning culture with long-term organizational performance.
Marina Cantu
Director of Leasing
Marina Cantu brings over 12 years of multifamily experience spanning onsite leadership and corporate leasing strategy. As Director of Leasing at Elliron Residential, she leads initiatives that strengthen leasing performance, develop high-performing teams, and drive sustainable occupancy growth.
Gabriella Villarreal
Head of Culture & Wellness
Gabriella Villarreal leads Culture and Wellness at Elliron Residential, strengthening people operations and building engaged, high-performing teams. She oversees the employee lifecycle from recruiting and onboarding to compliance and leadership development, aligning culture with long-term organizational performance.
Marina Cantu
Director of Leasing
Marina Cantu brings over 12 years of multifamily experience spanning onsite leadership and corporate leasing strategy. As Director of Leasing at Elliron Residential, she leads initiatives that strengthen leasing performance, develop high-performing teams, and drive sustainable occupancy growth.
Kathleen Velasquez
Training & Development Manager
Kathleen Velasquez brings over a decade of multifamily experience across onsite and corporate operations. As Training and Development Manager at Elliron Residential, she leads learning initiatives and systems that strengthen team performance and ensure teams have the tools to operate efficiently.
Keri Hall
Director of Marketing
Keri Hall brings 13 years of multifamily experience, combining onsite leadership and corporate marketing expertise. As Director of Marketing for Elliron Residential, she drives strategic initiatives that increase occupancy, strengthen retention, and align brand strategy with operational performance.
Kathleen Velasquez
Training & Development Manager
Kathleen Velasquez brings over a decade of multifamily experience across onsite and corporate operations. As Training and Development Manager at Elliron Residential, she leads learning initiatives and systems that strengthen team performance and ensure teams have the tools to operate efficiently.
Keri Hall
Director of Marketing
Keri Hall brings 13 years of multifamily experience, combining onsite leadership and corporate marketing expertise. As Director of Marketing for Elliron Residential, she drives strategic initiatives that increase occupancy, strengthen retention, and align brand strategy with operational performance.
Melissa Oliver brings 20+ years of multifamily leadership, driving operational excellence and building high-performing teams that treat every community like their own. Her portfolio spans Class A, high-rise, student housing, build-to-rent, and tax-credit communities nationwide, earning honors including Property of the Year and Manager of the Year. She founded Elliron Residential with a vision to elevate property management through strong culture, operational clarity, and long-term partnership. Her leadership focuses on disciplined execution, accountability, and creating environments where teams and communities thrive.
Melissa Oliver
CEO & Co-Founder
Laurie Lyons brings nearly 30 years of multifamily leadership, guiding strategic growth and national expansion with clarity and vision. Her experience spans multifamily, student housing, active adult, affordable housing, and build-to-rent communities nationwide, supporting sustainable performance and long-term partner value. She works closely with leadership to shape growth strategies, strengthen operational alignment, and position Elliron Residential for continued expansion. Her approach blends industry insight with disciplined strategy to support lasting organizational success.
Laurie Lyons
CSO & Co-Founder
